Love is the foundation of everything—especially when it comes to building strong families and leaving a lasting legacy. At Crowned in Black Love, we celebrate the beauty, resilience, and power of Black love and the families it nurtures. Together, we’re building a legacy that honors our history, our culture, and our collective strength.
Why We Take a Stand
As Black families, our love is both a source of strength and a means of resilience in a world that often undermines our worth. That’s why we’re calling on all of our community members to join us in the boycott against Target, Amazon, and other major corporations who are rolling back their Diversity, Equity, and Inclusion (DEI) initiatives. These actions impact us, our children, and our future. As we stand together in unity, we send a message: We will not be erased.
We want to protect and nurture our legacies, and to do that, we must remind these companies that Black love and Black families are the backbone of the economy, and they cannot ignore us.
A Call to Action: Stand with Us on February 28th
We’re calling for an economic blackout on February 28, 2025. On that day, we ask all of our community members to refrain from spending money at major retailers like Target, Amazon, and Walmart. This action is not just about boycotting—it’s about honoring our power and reminding these corporations that we matter.
When we unite and take action, we send a clear message: Black love and unity are forces to be reckoned with. Our choices and our voices will drive the change we want to see in the world.
Why We Boycott
The People’s Union is leading the call to boycott corporations that have chosen to roll back DEI initiatives under the leadership of individuals like former President Donald Trump. These decisions impact our communities by undermining the principles of equity and inclusion. On February 28, we are asking for one day of action.
This 24-hour boycott will help to remind corporate giants that Black love is powerful, and we are the ones who drive their success. We’re telling them that we will not continue to support businesses that do not support us.
Support Small, Support Local: Choose Love
If you need essential items or have an emergency, we encourage you to support Black-owned businesses or local community stores instead. On February 28, let’s invest in the businesses that support us, that uplift our families, and that invest in the future of Black love and prosperity.
Join Us: Building Legacies Through Love
Let’s celebrate love, unity, and power as Black families. When we stand together, we not only create change in the marketplace—we build a future filled with hope and opportunity. Together, we’ll create a legacy of Black love that lasts for generations. Join us on February 28th to take action, to raise our voices, and to show the world that Black love is here to stay.
🖤 On February 28, join the #EconomicBlackout and stand against the rollback of DEI initiatives by Target, Amazon, & Walmart. It’s time to honor #BlackLove, #BlackFamilies, and our collective power. Let’s build legacies of love. #BoycottDEI #BlackUnity
Crowned in Black Love 